Sustainable fashion

The world has gone through a lot of negative changes lately. We can all feel climate change on our own skin, smell air pollution and see nature struggle. Many people has woken up and decided to try to make a change while we can. Al the things happening around us made an impact on fashion as well. It has been a long time ago, when lavishment was acceptable. Wasting is not chic anymore. Besides other industries, fashion said yes to being eco-friendly.

Eco-friendly fabrics
The most plausible step to a better tomorrow for fashion brands is to use organic materials for their clothes such as bamboo, organic cotton, silk or cashmere. By achieving this we can reduce one fourth of the world’s pesticide consumption. H&M made a basic collection from organic cotton. Stella McCartney’s stores are not only powered by wind energy but she often uses recycled materials and her clothes are animal-free.

And there are some other initiations:

Adidas
The sport brand introduced a shoe to the market that was made from recycled ocean waste in association with Parley for the Oceans.

Calvin Klein
CK designed a dress for Emma Watson that was made from plastic bottles to the 2016 Met Gala.

H&M
The company launched a new campaign called Conscious that means you can bring all your used or ruined clothes/towels to an H&M store, and your clothes will have a new purpose later. In return the store will give you a discount or coupon.
Click here to find out more!
The brand presented its Conscious Exclusive collection that contained dresses made from plastic shoreline waste.

Vivienne Westwood
The British designer takes the protection of environment very seriously. She supported the Green Party on the Elections and she teamed up with Farms Not Factories and launched a line of bags and T-shirt that were all made of organic cotton in 2014.

6 of Hearts #VWPackOfCards Photo by Juergen Teller.

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Dr. Linda Thomas
The British doctor became famous with the Wave of waste dress that was made from 100 body boards.

World Earth Day. So why all this focus on Ocean Plastic? Many think Blue Planet 2 was responsible and as incredible as that was, it aired at a time where we had already reached a tipping point. We have allowed Climate Change to keep going on in the background. We really have learnt to look the other way as the polar ice melts and chaotic weather patterns are already being seen. We can get on a plane with enjoyment not realising that each person on a long haul flight has undone the carbon saved by each person living completely off grid. And there aren’t that many people doing that. The Ocean won’t let us do that. She is spewing up the plastic big and small on our Coastlines. The scientists can tell us anything but if you do a #2minutebeachclean anywhere in the World you can find plastic. It is in our water, it is in our food. It’s killing. Now the good news. When I went to the Ocean Plastic Crisis Summit in London a few weeks ago and listened to experts I really understood everything works. Bad news, we need to do everything . Good news, everything makes a difference. So whether you are a child and thinking about writing a letter or an adult who is going to stop buying plastic (polyester/nylon) clothing, just do it. My current struggle is plastic packaging. In the comments let me know what areas you’re struggling with and let’s help each other. Image by @symagesphotography of @emmajaneskinner wearing Wave of Waste dress by @linda_eco_design from 100 dumped bodyboards collected by @beachcaresw of @keepbritaintidy Eco Hair by @clairswinscoestudiocouture Eco make up by @rebeccarosemua and using @ecostardust #lovepeopleandplanet #worldearthday #oceanplastic #marineplastic #thereisnoplanetb #waveofwaste #waveofwastedress #plasticfree #take3forthesea #surfersagainstsewage #greenpeace #keepbritaintidy #plasticfreecoastlines #thetimeisnow #litterati #joinedupthinking #systemschange #wecanmakeadifference

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Style icons I.: Emma Watson

‘If not me, who? If not now, when?’ /Emma Watson/

Although everybody associates Emma Watson immediately with Harry Potter, she has became so much more than a child actress.
She was born in 1990 in Paris but was raised in England. She got the iconic role of Hermione Granger in 1999. After the series she played in The Bling Ring, The Perks of being a wallflower, The circle and most recently Belle in Beauty and the Beast. She made sure that Belle herself was an inventor in the movie, not just her father.
She graduated from Brown University in 2014 and now has a degree in English literature.
In the last 4 years she focused on being a feminist activist and became an ambassador for UN Women, the HeForShe campaign and even has time to set up the Our shared shelf website for encouraging people to read more.
She worked with Burberry, Lancome and took part in the People Tree’s 2010 fall collection.

In the Met Gala of 2016 Emma wore a Calvin Klein dress that was made from recycled plastic bottles.

Emma always makes sure to choose her clothes according to the brands’ main purpose. Fairtrade and the environment are very important for her.

She likes wearing the classic black and white combo for red carpet events.

Serious and pretty at the same time.

Oxford shoes look fabulous on a British girl.

Emma wants to send a message with her choice of clothes.